Jeh Jong started off 10 years ago selling fried pork with rice at the largest slum district of Bangkok, Klong Toei. Despite being in debt at the beginning, she strongly believed that customers comes first and always gave more than what she could afford. Eventually, her generosity started to draw more attention through word of mouth and her business flourished. Her debt was cleared over time and she started opening more branches. Despite having more than 10 branches in Thailand now and partnering with company Betagro, every store is still offering free fresh vegetables self served and an extra bowl of soup at an affordable price of 5 baht.