The president and founder of Ecoalf, the Spanish company that combines fashion design with last generation recycled materials, is an entrepreneur who champions two causes dear to him: sustainability and innovation. ECOALF founded in 2009, the Spanish company Ecoalf established an innovative concept that combines fashion design with last generation recycled materials. President and founder, Javier Goyeneche, is a young entrepreneur from Madrid who studied Business Administration at the European School of Business in London. He also earned a Master in International Marketing Strategies at Chicago’s Northwestern University in the United States. In 1995, Goyeneche founded Fun & Basics, a fashion label specialised in handbags and accessories, which after only ten years, already owned 70 stores and 350 retail outlets. In 2005, his business success earned him a coveted award as the Best Young Entrepreneur in Madrid.